2014
2014
2020
PROJECTS
LEGO Products
Below are the different products I designed at LEGO and are divided between the two main franchises
I worked on. The project I did for DUPLO can be found on a separate page.
2017 - 2021
LEGO DOTS
March 1st 2020 marked the launch date for LEGO DOTS.
The work I did for the creation and launch of the whole LEGO DOTS line, can be found HERE.
2018 - 2021
LEGO Friends
In 2016-2017 I worked for the LEGO Friends.
Here I was in charge of designing products for the main product line, Market Driven Products, models for publishing and LEGO store exclusives.
2016 - 2018
LEGO DUPLO
I collaborated with the DUPLO team to create a new packaging and play experience for toddlers.
2018
Products from 2hy assortment 2021
CREATIVE DESIGNER BOX
An open-ended kit which allows unlimited creativity and helps kids grow their design skills and confidence.
I also designed the new magazine which includes instructions and is full of creative inspiration to push the limits of what to build and how to decorate. (SKU 41938)
UNICORN bag tag
For the unicorn lovers, decorate your unicorn with its rainbow pattern and have it smile or puke rainbows. Create a mystical unicorn bag tag to hold keys or hang on a bag or backpack. (SKU 41940)
DRAGON bag tag
A fierce dragon which can be decorated to spit fire or make silly faces, whilst flying around on your favourite bag. It has opalescent elements, a cool crest and multi colour scales. (SKU 41939)
Products from 1hy assortment 2021
dog bag tag
A cute and fun dog tag to customise a bag or backpack. Kids can make and personalise their own bag tag over and over, change up the dog’s expressions, to match their own, and share their designs with friends. (SKU 41927)
narwhal bag tag
The magical narwhal swims through a magical sea, to customise a bag or backpack. Kids can use the coloured tiles and decos to design a realistic narwhal and give it funny expressions. (SKU 41928)
leopard bag tag
This leopard is a cool cat tag to customise a bag or backpack. The kit includes plenty of tiles in blue, purple and lilac colours, plus animal-print tiles for extra style. (SKU 41929)
panda bag tag
The sweet surprised panda loves eating bamboo whilst decorating a bag or backpack. Kids can use the black, white and bamboo-decorated tiles to design. (SKU 41930)
creative party kit
The set features 8 customisable cupcakes, a sticker sheet, buildable birthday candles and plenty of colourful tiles to decorate the cupcakes! The icing is removable and the cupcakes can hold candy or small items. The set includes inspiration to help parents, and 1 designer sheet per cupcake, for each kid to bring theirs home as a memento of the party. (SKU 41926)
monster bracelets
Bracelets themed around two monsters who are best friends. You can create a pink and an aqua monster, changing up their fur. Sharing it with your best friend or keeping both bracelets to match. (SKU 41923)
Extra dots - series 4
Animal-themed, collectible extra DOTS. To match the animal bag tag, with new expressions and special decorations and made to work with all the different LEGO DOTS sets. (SKU 41931)
Products from 1hy and 2hy assortment 2020
Animal picture holders
Three small boxes and photo holders, decorated as a cat, llama and dog.
They can be redecorated into a racoon, sheep and bear. (SKU 41904)
rainbow bracelet
Bracelet themes around the rainbow theme. Taking a more primary palette and including transparent elements to symbolise rain. Kids can play with the rainbow decorations and cute cloud characters. (SKU 41900)
stephanie's soccer practice
With the shoot function to launch the ball toward the goal, Stephanie and her dog Dash can train, moving from side to side to make acrobatic saves. You can play on your own or with a friend! Help puppy Dash fetch the ball, then take a break with a drink and hot dog while checking out the strategy board.(SKU 41330)
stephanie's hockey practice
Stephanie and her bunny Daisy are playing hockey in the park. They each have a little goal. Stephanie practices with orange cones, whilst Daisy munches on her carrot. (SKU 30405)
andrea's DJ pod
The portable pod contains an Andrea mini-doll figure, a pet bird figure, buildable DJ equipment and assorted disco accessory to prepare for her next performance. (SKU 853775)
stephanie's pool pod
The portable pod contains a Stephanie mini-doll figure, a pet dog figure, buildable pool/swimming equipment, for Stephanie to keep everyone safe on her lifeguard duties. (SKU 853778)
Friends magazine models
Twelve mini-builds which come as a gift with the Friends magazines. Each month discover a new build themes around a character or the seasons.
cosmic wonder bracelet
1 bracelet, 32 tiles, unique creativity. Kids can design the bracelet to match their outfit, then swap tiles around on the go to reflect changing moods and styles. Bracelet themed around space and stars, with pastel twist. (SKU 41903)
jewellery box
Jewellery box with a lock to keep secrets safe and tiles for decorating the biggest DOTS surface yet. Kids can use their creativity and self-expression skills to make the toy uniquely theirs. It features movable separators and a spring palette. (SKU 41915)
funky animals bracelet
Bracelet themed around bunnies and cats which are best friends, who can high five. Pink tones with a grounding black and white palette. (SKU 41901)
dark unicorn bracelet
Bracelet themed on a dark unicorn flying through sparkles with its flowing coloured mane. Choral gives edge to the darker purple palette. (SKU 41902)
heartlake city airplane tour
Olivia can fly her vintage plane, with turning propeller, with her robot Zobo and her hamster Rumble. The air traffic control tower has a ladder and slide, a refuelling station and a snack table with stools to ensure both plane and pilot are ready to fly! (SKU 41343)
olivia's remote control boat
Olivia is testing out her remote-control boat in the lake at Heartlake City Park. You can spin the flagpole to help her move the boat around. (SKU 30403)
emma's photo studio pod
The portable pod contains an Emma mini-doll figure, a pet cat figure, buildable photo studio equipment to capture all of her cats funny faces. (SKU853776)
olivia's satellite pod
The portable pod contains an Olivia mini-doll, her pet robot Zobo, buildable satellite equipment and assorted elements to inspire exciting adventures on-the-go. (SKU 853774)
SERVICE & CARE TRUCK
Olivia can rescue her go-karting friends with her Service & Care Truck. Lower the ramp, pull the go-kart onto the tow truck and transport it to the workshop. Raise the go-kart up and check all is well underneath. The set includes a go-kart launcher, a mini-doll figure, plus robot and hamster figures. (SKU 41348)
friendship flower
Build a beautiful sunflower and fold the petals to make it bloom every day. Put it in the pretty pink pot to display or give to a friend. (SKU 30404)
Mia's exploration pod
The portable pod contains a Mia mini-doll figure, a pet bunny figure, buildable nature exploration equipment to help Mia explore the wilderness. (SKU 853777)
Friends clubhouse pod
The club house pod has Stephanie with an exclusive outfit, hamster figure, plus a piece of equipment for each of the 5 friends, to be ready to go on a mission. (SKU 5005236)
pet go-kart racers
A fun add on to the go-karting theme. Build the cardboard racing track, personalise it with stickers and have your bunny and hamster pet go-karters race each other! (SKU 5005238)
the BEDROOM
Toddlers can role play with the figures and develop their fine motor skills. There's a teddy bear to cuddle, a guitar to sing along, an alarm to make sure everyone wakes up and a slide from the bunk bed. All this paired with the house shaped packaging which can double up as story started and storage. (SKU 10926)
the PLAYROOM
The Playroom is full of role-play opportunities for toddlers and opportunities for preschool learning. There is a birthday to celebrate, with toys, ice-cream, present and balloons. With modern colors, cool features and detailed characters.
(SKU 10925)