Colour Consulting

PROJECTS

I was called upon by 3D designer Mani Zamani to consult on the latest project he was commissioned to do by Playtime. The images had to match the different cities (Paris, Shanghai and New York) and have a playful aesthetic.

Colours had to work with the logo and fit the characters.

The aim was to create a playful, light and dreamy palette.

Using pastels and deeper tones to create contrast.

Iterations of colour were made with the designer and Playtime.

2020

Summer poster for Playtime New York Fair

Technical skills

- colour consulting

- trends analysis

soft skills

- client relations

- communication

playtime fair

Playtime is an international children’s & maternity trade show, which takes place in Paris, Shanghai and New York.

new york fair

The theme had 3 key animals represented, together with children playing with them. Playtime wanted to have a light and playful feel to it.

For the New York fair, Mani chose the bear. It has soft iridescent details matched with darker and medium blues.

top to bottom: Playtime New York images - Bear and boy blow bubbles, girl hugs bear, all three build sand castles together

Paris fair

The animal chosen for the Paris fair was the flying dinosaur, which matched a delicate aesthetic whilst being a huge big animal.

We chose green tonalities with pops of bright yellow, light peach and a mulberry purple.

top to bottom: girl with umbrella on Dino, Dino and girl sunbathing, Dino and girl flying around

SHANGHAI fair

For this fair the gorilla was chosen. Such an imposing animal, but with a sweet tooth for ice cream, so much so, his arms now look like ice cream cones.