LEGO DUPLO rooms

PROJECTS

I collaborated with the DUPLO team to create a new packaging and play experience for toddlers.

Working on house shapes for the packaging making it part of the play and also a storage unit,

making it more sustainable.

DUPLO bedroom set, released in 2020

- prototyping

- packaging design

- idea/concept generation

- graphic design

- user insight use

- trend research

- team work

- liaising with different teams

- communication

- presentation skills

In order to have a more fun packaging I thought it would be great to integrate it as part of the play experience.

The simple outline of a house brings play value to the toddlers who recognise it as an icon and triggers story lines.

clockwise: front and back of bedroom packaging, open bedroom and playroom toys, close ups of the bedroom set

top-view of the bedroom set

I worked on the wall paper design, to bring a gender embracing tone of voice, which would appeal to toddlers and parents.

Maintaining a simple yet colourful and playful aesthetic, which would fit in nicely within the home.

The box can be easily be used as storage, so as to quickly reduce mess.

The simple lines also make it nice to display for parents and allow it to be part of the home ecosystem, to be brought out easily for play.

top to bottom:

close up of playroom set, front and back of packaging of playroom set