House of DOTS

PROJECTS

For the launch of LEGO DOTS, I was part of the team creating the House of DOTS, in collaboration with Camille Walala.

I worked on the house outer design and the inner TOV for each of the rooms, working on colours and patterns. On ground I helped painting and building the furniture.

I created the visitor experience through the house together with XYZ and welcomed the visitors on the day.

2020

House of DOTS front view at Coal Drops Yard - January 2020

Technical skills

- space design

- UX design

- colour consulting

- brand awareness

- painting

soft skills

- team work

- flexibility

- communication

- presentation skills

the pop-up event

In January 2020, we (the LEGO DOTS team) and Camille Walala, unveiled the House of DOTS, at Coal Drops Yard in London’s Kings Cross.

We brought to life LEGO DOTS, the entirely new 2D tile play concept, in this free public art installation. Our aim was to celebrate creativity, self-expression and accessibility to all kids and adults

The HOD façade, with Camille Walala

p5_coal_drops_yard_heatherwick_studio_lo

Event-Kings-Cross_London-LEGO-DOTS_IMG_6

Clockwise: Coal Drops Yard, the location, the discussion panel, the opening ceremony.

designing and creating the house

I worked closely with Camille Walala and her team, as point of contact for LEGO design. Both from Denmark, for prep, and in London, for set-up and animation during the pop-up event.

The final sketch of the HOD I made

Painting, building and decorating the HOD

Patterns and TOV

Working with Camille Walala to create patterns and colour combinations which would reflect her style and artistry, yet stay true to DOTS was key.

A lot of digital and physical exploration was made, with different colours, shapes and patterns.

top to bottom: patterns by Camille Walala, digital pattern and colour exploration, physical on site 'patterning'

visitor experience design

Nailing the visitor experience was really important.

We wanted to ensure the visitor would feel engaged at all times. Getting to know the product as we had designed it. Working their way from easy entry items (bracelets) to home décor products.

We created a playful and engaging journey, in which to discover the five rooms spread over eight shipping containers. The space allowed for photo-op moments, for creation and craft in the hands on areas and for play and silliness in the ball bit, disco room and exit slide. Allowing the visitor to enjoy the experience to the max.

top to bottom: 'House of DOTS x Walala' logo, visitors enjoying the two hands on areas

the façade

Made to echo the shapes of the tiles, the details of the façade of the house have the shapes of 1/4 tiles, 'tooth' tiles, squares and circles. Teasing the explosion of colour that is to come.

the living room

This was the first room guests would visit. I would greet guests here and give them an introduction to the House of DOTS and to the product line.

The focus of this room was on polka dots, with details such as the chair, lamp, rug, painting and cupboards covered in DOTS.

Instagram paradise and a the perfect area for photos and to dive deep into this new world.

house-of-dots-camille-walala-lego-design

the kitchen

The kitchen was a key part of the house. It was high impact with bold colours and had the first hands on experience station.

Here visitors would receive a bracelet each and have the chance to decorate around the kitchen table and to bring it home with them.

HOUSE OF DOTS installation, by Camille W

the bedroom

Going upstairs, you reached the bedroom. A stark comparison to the highly primary tones of the kitchen, you entered a softer, pastel, and more playful aesthetic.

Here was the second hands on station, where you received a LEGO plate, typical of the home décor line, and could decorate it to take away with you.